A Guide to Using Lighting Equipment in Clothing Stores

The selection of store lamps and the design of lighting effects are directly related to store sales.
The decoration of the store is beautiful and it must be equipped with good lighting. The lighting of the store is very important. Some stores have unreasonable lighting installations, some lights are not bright enough, and some even have lights turned on to save electricity. Physical store lighting design skills by:
 
1. The selection and lighting design of LED lamps in physical stores must first meet the following points:
1. The lighting of the main aisle at the entrance of the store should be bright enough to highlight the atmosphere and image of the store, and distinguish it from other surrounding stores.
2. Pay attention to the brightness relationship between the door, aisle and shelves of the store, so as to guide customers to enter and naturally form the customer's walking route.
Pay attention to the relationship between the overall brightness, local brightness, and key brightness in the store, so as to achieve both a good atmosphere and the purpose of emphasizing products.
3. For general lighting in the store, horizontal light can be used, while vertical light (such as spotlights) should be used for clothing and shelves.
4. For three-dimensional products (such as models, etc.), the position of the lamps should be such that the light direction and brightness distribution are conducive to enhancing the three-dimensional effect.
5. Reflective effects such as fitting mirrors, showcases, glass shelves, etc. should be prevented.
 
2. Lighting of trendy fashion and accessories stores
Giving a fashion store its own personality, making it stand out from the rest and stand out in the minds of customers is a daunting task. Lighting is the main tool to give a fashion store's image, and the choice of lighting should fully take into account the target customers. The flexibility of the lighting area can be easily used in shaping the image of the store, and the main products can be fully highlighted to guide the attention of customers. The lighting selection can gradually meet the taste and requirements of customers. First, improve the image of the store, and then combine the interior decoration Find the best lighting solution. In order to analyze more clearly, take the following three fashion and accessories stores as examples.
 
1. Premium brand store
Relatively low basic illuminance (300Lux), warm tone (2500~3000K) and very good color rendering (Ra>90) o Use a lot of decorative spotlights to create dramatic effects to attract consumers' attention to the latest fashion , and match the atmosphere of the specialty store.
 
2. general fashion store
The average illuminance is (300～500Lux), the natural tone (3000N3500K) and the very good color rendering (Ra>90) o combined with a lot of accent lighting to create a relaxed and dramatic atmosphere.
 
3. mass store
High basic illuminance (500~1000Lux), cool tone (4000K), better color rendering (Ra>80), creating a kind and casual atmosphere. Use fewer spotlights to highlight special items in specific areas of the store.
 
3. The choice of lamps and lanterns
The purpose of choosing the light is to make it easy for customers to find their favorite clothing styles, and to try them on or feel the texture of the clothes calmly. The light directly shining on the garment should be bright (>1000Lux). It is recommended to use high color rendering sodium lamps (2500K) in the first type of store specialty store, and use LED track lights or COB elephant trunk lights (3000 ~ 3500K) in the other 2 and 3 types of fashion stores. Better color rendering (Ra>80) can guide customers to make purchasing decisions.
 
The lamps that can be used for lighting include LED track lights, COB track lights, COB elephant trunk lights; LED ceiling spotlights; LED bean gall lights; COB bean gall lights; Environmentally friendly green lighting products.
 
Lighting should be concentrated on the product (>750Lux), with natural shades to match the color of the garment (2750~3000K), good color rendering (Ra>80~90) o Type 1 and Type 2 fashion stores should use some Accent lighting, and in type 3 stores, it is more effective to use embedded or suspended straight fluorescent lamps in a targeted manner near the hangers.
 
4. Selection of LED lighting fixtures in the exhibition area
A variety of art designs are used in the display area to reflect the most perfect side of the clothes worn by the models in the store. Dramatic (AF30:1) to low dramatic (AF5:1) effects should be used for presentation.
 
Brighter light is easier to show the visibility of displayed merchandise. For a model standing at a dining table in an evening dress, high color rendering sodium or halogen lamps are recommended, while metal halide lamps are more suitable for illuminating beachwear. For lower-end stores, an energy-efficient tube downlight can provide additional light in the display area.
 
4 tips for clothing store lighting to increase store sales:
 
Ingenious lighting design can improve the value of goods in clothing stores, strengthen customers' willingness to buy, and achieve the best effect of visual marketing. So how to arrange the lighting of the store can make pedestrians feel bright, thereby increasing the number of visitors, So as to increase sales.
 
1. The bright and eye-catching signboard is usually achieved by the decoration of neon lights. Neon lights not only illuminate the signboard, but also increase the visibility of the store at night. At the same time, it can create a lively and cheerful atmosphere. The decoration of neon lights must be novel and unique. , can be designed into various shapes and colors.
 
2. Indoor main lighting: It is mainly the main lighting of the whole store. You can choose different LED lighting fixtures according to the style of the store. The brightness needs to be determined according to the size of the space. Vibrant.
 
3. Auxiliary lighting: Auxiliary lighting is mainly window lighting and counter lighting. Taking clothing stores as an example, fitting lighting is also required. Today, we will take the example of clothing stores as a whole. For clothing stores, showcase lighting should reduce projections or weaken shadows. Diffuse lighting or cross lighting with no obvious directionality can be used to eliminate the interference caused by shadows.
 
Fourth, if you need to highlight the three-dimensional effect, you can use side light for combined illumination. The lighting fixtures of the showcase should have good color rendering, and medium and high-end clothing stores should use some key lighting, which can be spotlights or in the shelves. Use recessed or suspended straight tube fluorescent lamps for local lighting.
 
5. The color reproduction of the fitting lighting is better, because the customer is here to watch the color effect of the clothing; in order to make the customer's skin color look better, a light source with a low color temperature can be appropriately used to make the color slightly redder; no fitting mirror is arranged The lighting in the fitting room can be lower to make it look more warm; the light in front of the fitting mirror should avoid glare.